Retail Industry

Retail Training Challenges

One of the unique challenges of a retail training program is that learners are more widely distributed than in most other environments.

This can cause issues such as:

  • 84% of retail businesses list unreliable infrastructure/low bandwidth/technical factors as a barrier to progress, compared to 66% of companies across all sectors.
  • 58% list insufficient staff access to computers, with the overall average being 24%.
  • 58% support Bring Your Own Device (BYOD) as compared to 45% of companies in other industries

But with Apprendo you can turn this issue to your advantage.

The Retail Training Mismatch

There appears to be a mismatch between the business goals of retailers and the learning they usually deliver.

  • 38% of retailers identify specific business metrics/KPIs that they want to improve through learning in partnership with senior management versus 82% on average.
  • Time to competency in retail has been reduced by 11% compared to the 12% average reduction.

See how Apprendo can improve time to competency.

Microlearning & Retail – A Perfect Match

Microlearning isn’t a silver bullet – but it is a very effective learning technique that can be used in several different ways.

Combined with Apprendo’s other features, you have the flexibility to deliver the best content, in any form you wish.

Want better training engagement, faster onboarding, and lighting quick time to competency?

How Microlearning with Apprendo can help retailers

Microlearning isn’t a silver bullet – but it is a very effective learning technique that can be used in several different ways.

 

Supports formal training

A key feature of Microlearning is that it is short and learners will usually finish going through a Microlearning ‘nugget’ within a 1 to 5 minute window. This helps negate the impact of the “Forgetting Curve” and offset the attention span challenge.

Short training also means faster completions, improving your completion rates.

 

Keeps product knowledge front and centre

Cognitive studies support microlearning in entrenching knowledge for recall, and increasing knowledge retention from three months to two years. This is an important aspect for retail staff who depend on the rapid recall of product knowledge when on the sales floor

Microlearning makes recruiting new employees smoother as the induction process is quicker. This also reduces the cost of HR as there is less need for new staff training or induction sessions. In addition, employees get up to speed quicker so can get onto the tills, the shop floor, or into a customer service role quicker than they otherwise would.

 

Supports frequent product releases

Sound knowledge of a product is almost 90 percent more likely to complete a sale, placing a large importance on product training amongst retail staff. However, due to the stream of new products that characterize the retail industry, detailed face-to-face training is expensive and impractical. Apprendo’s rapid authoring capabilities make it easy for new product education to be delivered directly to your learner’s devices in record time.

 

Combats high employee turnover rates

In addition to seasonal fluctuations the retail sector experiences a high level of employee turnover. Therefore, the onboarding of a new retail employee must be quick and effective without extensive costs to the business. A speedy induction for new staff is also especially important when they are required to start immediately, rather than waiting for the next training session to take place. Apprendo allows training to be carried out remotely by pushing existing onboarding courses directly to a new employee’s smartphone.

How Apprendo benefits your employees

It is not just your retail business that will benefit from microlearning with Apprendo, employees benefit too. Here are some of the reasons why microlearning is good for your retail employees.

 

Consistency of training

If you have retail outlets in a variety of geographical locations it can be difficult ensuring everyone gets a good quality learning experience. Some areas are visited less often than others, and the quality of training can vary from place to place. Having a structured microlearning course solves this issue. This type of course is not restricted by distance, and everyone gets the same information, tools and tests.

 

Suits a retail employee’s time 

In retail, customers come and go in waves. For example, it might be slow in the morning and then get busy from mid-afternoon, before slowing down again in the early evening. As a result, retail employees experience periods of downtime. They still must be available for customers, but they are not as active as when the store is busy. These quiet times are perfect for making progress with a microlearning course. All they need is a few minutes to complete a module and progress

 

Less time at the desk, more time on the floor

As microlearning can be completed in various moments found within a typical day, retail employees can complete learning in between busy periods or immediately before/after their work, very compatible with the varying schedules and demands of retail employees.

 

Easy Segmentation of Learning

Microlearning is the easiest way to segment the topics covered in a course so that employees can concentrate on areas they need most.​

 

Just-in-time and On-Demand

Microlearning nuggets make great Performance Support Tools (PSTs) to help learners apply the learning precisely at the moment of their need.​

 

Less time consuming

Microlearning nuggets can be completed quickly. ​