Microlearning isn’t a silver bullet – but it is a very effective learning technique that can be used in several different ways.
Supports formal training
A key feature of Microlearning is that it is short and learners will usually finish going through a Microlearning ‘nugget’ within a 1 to 5 minute window. This helps negate the impact of the “Forgetting Curve” and offset the attention span challenge.
Short training also means faster completions, improving your completion rates.
Keeps product knowledge front and centre
Cognitive studies support microlearning in entrenching knowledge for recall, and increasing knowledge retention from three months to two years. This is an important aspect for retail staff who depend on the rapid recall of product knowledge when on the sales floor
Microlearning makes recruiting new employees smoother as the induction process is quicker. This also reduces the cost of HR as there is less need for new staff training or induction sessions. In addition, employees get up to speed quicker so can get onto the tills, the shop floor, or into a customer service role quicker than they otherwise would.
Supports frequent product releases
Sound knowledge of a product is almost 90 percent more likely to complete a sale, placing a large importance on product training amongst retail staff. However, due to the stream of new products that characterize the retail industry, detailed face-to-face training is expensive and impractical. Apprendo’s rapid authoring capabilities make it easy for new product education to be delivered directly to your learner’s devices in record time.
Combats high employee turnover rates
In addition to seasonal fluctuations the retail sector experiences a high level of employee turnover. Therefore, the onboarding of a new retail employee must be quick and effective without extensive costs to the business. A speedy induction for new staff is also especially important when they are required to start immediately, rather than waiting for the next training session to take place. Apprendo allows training to be carried out remotely by pushing existing onboarding courses directly to a new employee’s smartphone.